Yubico offers simple and secure login. Their core invention, the YubiKey, offers strong authentication with one simple touch or tap on the USB hardware device. We were given the task to create a new strategy and visual identity for the Yubico brand.
We changed focus from the company and the product to the users and their needs. We believe that everyone finds value in different things online and it’s up to you to secure what you value most. By verifying authentication with your human touch, you protect what matters to you.
A concept focused on the client with a visual identity based on tactile elements inspired by Human Touch. We delivered a new identity with logo, product and packaging design and applications.
Produced together with Jesper Nilsson Böös and Alvin Marelius