My role: Concept - Strategy - Design - Presentation
Yubico offers simple and secure login. Their core invention, the YubiKey, offers strong authentication with one simple touch or tap on the USB hardware device. We were given the task to create a new strategy and visual identity for the Yubico brand.
We changed focus from company/product to the users. Everyone finds value in different things online and it’s up to each person to secure what they value most. By verifying authentication with a human touch, you protect what matters to you.
A concept focusing on the customers an their needs with a visual identity based on tactile elements inspired by Human Touch. We delivered a new identity with logo, product and packaging design and digital/physical applications.
Produced together with Jesper Nilsson Böös and Alvin Marelius