ABOUT THE PROJECT
In December 2016 SEI (Stockholm Environmental Institute) came to Berghs School of Communication with a brief based on the UN 12'th global goals "Sustainable consumption and production". My group got to work with FOOD.
Our solution: "Introduce insect protein in a new attractive way; through a protein bar by NIKE named UNLMTD."
MORE ABOUT THE IDEA
The most major climate issue in the food industry is the production of protein and the amount we need to produce for the global consumption and the target group with the highest protein intake are those who exercise.
What's still rather unknown is that insect protein is high in protein (more than beef) and extremely climate friendly. 2 billion people worldwide (mainly in South America, Africa and Asia) are already eating insects, but to make a global impact we needed to reach the Western world.
To appeal to our selected target group we wanted an attractive global brand that is both future thinking when it comes to innovation and climate impact – that company was NIKE...
Myself, Hedda Broman, Denice Olsson Galli, Filip Larsson, Nicholas Sjöberg, Charlotte Illemann.