My role: Concept - Design - Film Editor
ABOUT THE PROJECT
OBS. This is not a project made for or by H&M.
Our idea was that a large company such as H&M (with such great impact on young minds and the world of fashion and consumption) could make a statement in support of the HBTQ-movement. In cooperation with popular drag queens, H&M could create a colorful and bold collection of clothes/make-up and or accessories and a certain percent of the revenue could go to support organisations within HBTQ. To increase awareness and acceptance.
Produced with Sukena Tran.
This video is a mood film to show the tone of voice for the campaign. Original video material and sound from H&M and RuPaul Drag Race.