– Communication Design by Lisa Liljenberg
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HM for HBTQ (Communication Design)

ABOUT THE PROJECT 

OBS. This is not a project made for or by H&M.

Our idea was that a large company such as H&M (with such great impact on young minds and the world of fashion and consumption) could make a statement in support of the HBTQ-movement. In cooperation with popular drag queens, H&M could create a colorful and bold collection of clothes/make-up and or accessories and a certain percent of the revenue could go to support organisations within HBTQ. To increase awareness and acceptance. This video is a mood film I cut in order to show the tone of voice for the campaign. Original video material and sound is from H&M and RuPaul Drag Race.

Produced with Sukena Tran.

 
 
CONCEPT DESIGN FOR CAMPAIGN

CONCEPT DESIGN FOR CAMPAIGN

MOODBOARD

MOODBOARD

 

MOOD FILM