– Art Direction and Visual design by Lisa Liljenberg
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Communication Design by Lisa Liljenberg, Cilantro Studios

Communication Design where the concept is to impact the female body ideals through drag queens in favour of the HBTQ community through a major campaign with H&M.  

My role: Concept - Design - Film Editor

 

ABOUT THE PROJECT

OBS. This is not a project made for or by H&M.

Our idea was that a large company such as H&M (with such great impact on young minds and the world of fashion and consumption) could make a statement in support of the HBTQ-movement. In cooperation with popular drag queens, H&M could create a colorful and bold collection of clothes/make-up and or accessories and a certain percent of the revenue could go to support organisations within HBTQ. To increase awareness and acceptance.

Produced with Sukena Tran.

 

This video is a mood film to show the tone of voice for the campaign. Original video material and sound from H&M and RuPaul Drag Race.

MOODBOARD

MOODBOARD


PROGRAMS I USED IN THIS PROJECT

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