– Communicative visual design by Lisa Liljenberg
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CROWNE PLAZA (DandAD)

ABOUT THE PROJECT

Design challenge for the international competition of D&AD New Blood.

Brief: Transform Crowne Plaza hotels to suit the needs of the next generation of business travelers. Reposition Crowne Plaza from a corporate hotel into a brand that appeals to the young modern business traveler and the way they view and approach their work. Deliver a brand identity and digital and physical activations.

Produced with Dani Miltenberger

 
 

Mood film for the project

 

CONCEPT
VISUAL IDENTITY
MOCKUP
DIGITAL PLATFORM
 

mood_environment
mood_targetgroup
 
Moodboards

Moodboards

 
 

Color palette

Color palette

 
Logotype

Logotype