ABOUT THE PROJECT
Design challenge for the international competition of D&AD New Blood.
Brief: Transform Crowne Plaza hotels to suit the needs of the next generation of business travelers. Reposition Crowne Plaza from a corporate hotel into a brand that appeals to the young modern business traveler and the way they view and approach their work. Deliver a brand identity and digital and physical activations.
Produced with Dani Miltenberger
Mood film for the project