– Communicative visual design by Lisa Liljenberg
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CITY BIKES (Campaign Concept Idea)

 

CHALLANGE

In one week come up with a campaign idea for Clear Channel and their concept CityBikes. The concept should be diverse and result in increased revenue and sold cards, shown at outdoor screens in Stockholm between April and Oktober 2017.

 

SOLUTION

To appeal different persons, both tourists and residents in Stockholm, we created a concept that would be personal and inviting. "214-stories" were based on the idea of the period of time (April 1'st and October 31'st) and personal stories/quotes from users, to appeal to new users. 

ReSULT

Out of 18 teams our concept was chosen to be produced. Clear Channel made a couple of short films for the outdoor screens and images with quotes online. 

You can read more about the campaign in articles below. 

 
1'st example

1'st example

2'nd example

2'nd example

3'rd example

3'rd example

 
With my amazing team mates! from left. Hedda Broman, Filippa Lundqvist, myself and Mathilda Nordlander. 

With my amazing team mates!
from left. Hedda Broman, Filippa Lundqvist, myself and Mathilda Nordlander. 


ARTICLES

Dagens Media "Berghs-studenter gör City Bikes-kampanj"
Berghs "Nu går studenternas kampanj för City Bikes live"
Berghs "Så skapade studenterna en kampanj för City Bikes som snart blir verklighet"