My role: Concept - Design
In one week create a City Bikes advertising campaign that will be visible throughout Stockholm in 2017 for 7 months time. Bring attention to this popular and environmentally friendly product to make it more well-known. The concept should be diverse and result in increased revenue and sold cards.
A jury of Clear Channel individuals reviewed the concepts and chose a winner according to the following criteria:
• Creative height
• How well the campaign uses the digital media
Our concept was based on the idea of the period of time (April 1'st and October 31'st) and how it should be appealing to a broad target group of different people and personalities (both tourists and residents in Stockholm).
We wanted a concept that would be both personal and inviting, including personal stories/quotes from users to appeal to new users.
TEAM MEMBERS: Myself, Hedda Broman, Filippa Lundqvist, Mathilda Nordlander.
Winning idea out of 18 teams. The concept was chosen to be produced with the motivation: "The winning group has a clear, strong and comprehensive concept and idea that lasts throughout the entire City Bikes season. It goes completely in line with City Bike's including tonality and profile: City Bikes are simply a bike for everyone, at all times. In addition, the campaign has a personal appeal that we believe can strengthen City Bike's brand and relationship with its customers - thus giving City Bikes the identity they previously lacked. The campaign is versatile and flexible and can both sell cards and deliver the message that City Bikes are good for the environment, your health and for Stockholm."