– Communication Design by Lisa Liljenberg
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CITY BIKES (Campaign Concept Idea)

ABOUT THE PROJECT

Clear Channel came to Berghs School of Communication in the end of January with a contest called "The Clear Challenge". The company wanted a campaign idea for the concept City Bikes that would be live in Stockholm at outdoor screens in the city between April and Oktober 2017. We had one week to come up with an idea and present it for the client. In total 18 teams competed about the price and our group won with the concept idea "214 stories" that you can see below.  

You can read more about the campaign in articles below. 

 
 
1'st example

1'st example

2'nd example

2'nd example

3'rd example

3'rd example

 
With my amazing team mates! from left. Hedda Broman, Filippa Lundqvist, myself and Mathilda Nordlander. 

With my amazing team mates!
from left. Hedda Broman, Filippa Lundqvist, myself and Mathilda Nordlander. 


ARTICLES

Dagens Media "Berghs-studenter gör City Bikes-kampanj"
Berghs "Nu går studenternas kampanj för City Bikes live"
Berghs "Så skapade studenterna en kampanj för City Bikes som snart blir verklighet"