West coast born, pescetarian, student, Netflixer, photographer, big fan of sustainability, lipstick wearer, graphic designer, detail-maniac, movie lover, foodie...
With passion for communication in its many different forms and a background of marketing, graphic design and photo/video production in the fashion industry – a degree from the award winning "Berghs School of Communication" felt like a step in the right direction.
I now balance my days of school with personal creative work and hobbies. What you see on this website is my personal process and development within my field. My creative approach is to find new innovative ideas with a sustainable value, communicated in a way that is visually attractive for its audience! I'm passionate about sustainable solutions and creative/engaging projects that has goals to make an impact.
Perhaps we should work together?
Please say hello and let me know your thoughts!
Plan International (Sweden)
SEI (Stockholm Environmental Institute)
Le Management (scouting)
Ongoing (2016-2018) Studies at Bergh's Shool of Communication
Program: Communication Design, 2 years, full time
This orientation includes courses within visual design, motion design, presentation technique, typography and graphic production. We explore topics such as sustainable development, community orientation and future communication and continuously work with the Adobe package, mainly with Photoshop, InDesign, Illustrator, After Effects and Premier Pro.
Ongoing (2017) Music Video for TTilawok
In the end of July 2017 I started on a project with Californian musician TJ Perrin aka TTilawok where I'm making a music video for one of his tracks "Without Attending from Cope". It will be a fashion inspired, abstract video shot in Stockholm with model Paulina Munter from Nisch Management.
Ongoing (2017-06 – ) Model Scouting for Le Management
I'm a model scout for Le Management, based in Stockholm but also scouting for Denmark.
2017/09 Student Lab Postkodlotteriet
Sept 30'th I was a part of Berghs Student Lab for the client Postkodlotteriet. The brief was to come up with an idea about how the lottery should approach their tagline "Det bästa med att vinna är att dela med sig" (translation "The best thing about winning is to share it") to a younger target group.
Our concept was rewarded the winning idea by the client, focusing on highlighting positive egoism and that the lottery winner is a dreamer who's often buying something for themselves but that it affects people in their vicinity positively. We re-wrote the tagline to "Det är alltid kul att vinna - inte bara för dig" (translation "It's always fun to win - not only for you")
2017/05 Internship The Forumist
During my internship at The Forumist I was Managing Editor, mainly working on creating and developing campaign and collaboration ideas for several companies, such as Whyred and Peak Performance. I also worked with content of the summer issue #12 "Experience" both for the printed magazine and online and assisted with photoshoots and marketing for upcoming events.
2017/03 Design Exhibition
Exhibition of future Swedish design in collaboration with Design Gallery and Visit Sweden, with revival 2017/03/20. My work explores the material of paper and its ability to influence Swedish fashion in a sustainable way.
2017/02 Clear Channel campaign
Winning contribution (out of 18 teams) of "The Clear Challenge" from Clear Channel, creating this year’s campaign for City Bikes. Our campaign "214 Stories" is now live in Stockholm for seven months, April 1 - October 31.
2016/09 AEVI watches campaign
Photographed campaign images for Stockholm-based watch company AEVI watches.
2015/03 Glossy magazine cover
Photographed the cover and "story" for Glossy Magazine by Glossybox. The magazine was sent to all subscribers in Sweden, Norway and Denmark. (In Sweden only, Glossybox had over 50'000 subscriptions).
RELEVANT WORK EXPERIENCE
2013/12 – 2016/07 Creative Director, Global Model Scouting, Stockholm
At GMS I was the Creative Director, website manager and in charge of photoshoots + videos of the models and events. We made several scouting events, touring in Sweden and Norway, scouting models for both Swedish and international modeling agencies.
The work included lots of photography and image editing, scouting and grooming of new models and social media marketing. We also worked close with some of the influencer's elite in Scandinavia.
2013 Seller, Filippa K, Gothenburg
Worked as a sales assistant at the women's wear department at Filippa K Åhléns and in the Filippa K main store at Södra Larmgatan in Gothenburg during the summer before I moved to Stockholm to work for GMS.
2011/10 – 2013/03 Head of Art Department, Modellink AB, Gothenburg
As Head of Art Department I was in charge of all imagery at the agency. I was also photographer, model scout and booking assistant. I organized the drive of image material, bringing structure to the booking system and was in charge of photoshoots at the agency. The work also included lots of international communication with other agencies, contract proof reading and meetings.
2009 - 2011 Photographer, The Studio, Gothenburg
Photographer at the Studio, where the concept was "model for a day". Every customer got hair and make up done before they entered the studio where they in 3 changes of clothes got a glamorous result of 63 "model-like" images to purchase.
OTHER WORK EXPERIENCE
2011 IT Educator/technician, project Kungsbacka Kommun
2011 SIBA, Sellers, Kungsbacka
2006- 2011 Cinema hostess, Filmhuset Facklan, Kungsbacka
2006 - 2011 Economist, Ekhaga, Onsala