I believe in development, for myself, companies, projects, teams and ideas. I'm passionate about storytelling, mainly through imaginative visual design. This is why I'm in the business of Communication Design. I want to develop people and companies forward by creating new thinking concepts and aesthetic communication. I want to empathise audiences and bring them an experience above the ordinary...
This is me: West coast born, pescetarian, student, Netflixer, communication designer, Disney-lover, detail-maniac, foodie, big fan of sustainability, brainstormer, team builder, empathic and insightful learner...
I now balance my days of school with personal creative work and hobbies. What you see on this website is my personal process and development within my field.
Perhaps we can work together!
Please say hello and let me know your thoughts and ideas!
Plan International (Sweden)
SEI (Stockholm Environmental Institute)
Le Management (scouting)
Ongoing (2016-2018) Studies at Berghs School of Communication
Program: Communication Design, 2 years, full time
This orientation includes courses within visual design, motion design, presentation technique, typography and graphic production. We explore topics such as sustainable development, community orientation and future communication and continuously work with the Adobe package, mainly with Photoshop, InDesign, Illustrator, After Effects and Premier Pro.
Ongoing (2017-08 –) Music Video for TTilawok
In the end of the summer of 2017 I started on a project with Californian musician TJ Perrin aka TTilawok where I'm making a music video for one of his tracks "Without Attending from Cope". It will be a fashion inspired, abstract video shot in Stockholm with model Paulina Munter from Nisch Management.
Ongoing (2017-06 – ) Model Scouting for Le Management
I'm a model scout for Le Management, based in Stockholm but also scouting for Denmark.
RELEVANT WORK EXPERIENCE
2013/12 – 2016/07 Creative Director, Global Model Scouting, Stockholm
At GMS I was the Creative Director, website manager and in charge of photoshoots + videos of the models and events. We made several scouting events, touring in Sweden and Norway, scouting models for both Swedish and international modeling agencies.
The work included lots of photography and image editing, scouting and grooming of new models and social media marketing. We also worked close with some of the influencer's elite in Scandinavia.
2011/10 – 2013/03 Art Director, Modellink AB, Gothenburg
As Head of Art Department I was in charge of all imagery at the agency. I was also photographer, model scout and booking assistant. I organized the drive of image material, bringing structure to the booking system and was in charge of photoshoots at the agency. The work also included lots of international communication with other agencies, contract proof reading and meetings.
2009 - 2011 Photographer, The Studio, Gothenburg
Photographer at the Studio, where the concept was "model for a day". Every customer got hair and make up done before they entered the studio where they in 3 changes of clothes got a glamorous result of 63 "model-like" images to purchase.
2017/09 Student Lab Arboga Trafikskola + Berghs + Musikhjälpen
I took part in Berghs Student Lab for the client Arboga Trafikskola in benefit to Musikhjälpen. Together, the client, students and Berghs donated with over 150'000 SEK to Musikhjälpen; working to help and protect children within sex trade/trafficking/abuse. In two days we created a campaign concept and rebranded the company. Our contribution was awarded "Best Design".
2017-12 Internship Oscar Properties
Marketing internship at the real estate company Oscar Properties in Stockholm. My main project is to create video material for the company to use in social media. I'm also working on a "Christmas Greeting" which has become a stop motion project. Besides the motion graphics I'm also working on a presentation of how the company will work with brand building through communication/tonality in social media and digital platforms in 2018.
2017/09 Student Lab Postkodlotteriet
I took part in Berghs Student Lab for the client Postkodlotteriet. The brief was to come up with an idea about how the lottery should approach their tagline "Det bästa med att vinna är att dela med sig" (translation "The best thing about winning is to share it") to a younger target group. Our concept was rewarded the winning idea by the client, focusing on highlighting positive egoism and that the lottery winner is a dreamer who's buying something for themselves – but that it affects people in their vicinity positively. We re-wrote the tagline to "Det är alltid kul att vinna - inte bara för dig" (translation "It's always fun to win - not only for you")
2017/05 Internship The Forumist
During my internship at The Forumist I was Managing Editor, mainly working on creating and developing campaign and collaboration ideas for several companies, such as Whyred and Peak Performance. I also worked with content of the summer issue #12 "Experience" both for the printed magazine and online and assisted with photoshoots and marketing for upcoming events.
2017/03 Design Exhibition
Exhibition of future Swedish design in collaboration with Design Gallery and Visit Sweden, with revival 2017/03/20. My work explores the material of paper and its ability to influence Swedish fashion in a sustainable way.
2017/02 Clear Channel campaign
Winning contribution (out of 18 teams) of "The Clear Challenge" from Clear Channel, creating this year’s campaign for City Bikes. Our campaign "214 Stories" is now live in Stockholm for seven months, April 1 - October 31.
2016/09 AEVI watches campaign
Photographed campaign images for Stockholm-based watch company AEVI watches.
2015/03 Glossy magazine cover
Photographed the cover and "story" for Glossy Magazine by Glossybox. The magazine was sent to all subscribers in Sweden, Norway and Denmark. (In Sweden only, Glossybox had over 50'000 subscriptions).
OTHER WORK EXPERIENCE
2013 Filippa K, Store/Sales Representative , Gothenburg
2011 IT Educator/technician, project Kungsbacka Kommun
2011 SIBA, Store/Sales Representative, Kungsbacka
2006- 2011 Cinema hostess, Filmhuset Facklan, Kungsbacka
2006 - 2011 Economist, Ekhaga, Onsala